"It's All About Telling A Story" with Expert Laura Doman

Hello everyone! Today we are excited to share an enlightening conversation with Laura Doman. Laura is a content creator, marketer, and voice and film/TV actor with over 8 years of experience. Since transitioning from IT to acting in 2016, she has worked on commercials, TV shows, and voice-over projects, mastering storytelling and on-camera skills. Laura help individuals and businesses create engaging short-form videos, like YouTube Shorts, to boost SEO and connect with audiences. Her coaching focuses on building confidence for non-actors, making storytelling authentic and impactful. 

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1. From IT to Acting: A Bold Leap of Faith

• Laura’s transition from IT to acting was a bold and inspiring choice.
• As she explained, “None of us is just one thing in life.” Leveraging her corporate skills, she crafted a new path where her storytelling abilities and presentation skills came to the forefront.
• For Laura, acting wasn’t just a career change; it was a decision to embrace her passion and live without regrets.

2. Storytelling: The Heart of Connection

• “Storytelling is at the core of human connection,” Laura emphasized. Whether in sales, acting, or coaching, the ability to tell a compelling story is transformative.
• Laura explained that storytelling isn't about perfection—it’s about authenticity.
• Her advice? Speak as if you’re talking to a close friend. This approach creates a genuine connection with your audience, whether you're pitching a product or recording a video.

3. The Role of Confidence: Silence the Inner Critic

• One of the standout moments from the conversation was Laura’s insight into self-criticism. “The moment you step outside of yourself and start judging, you lose the connection,” she shared.
• For those battling stage fright or self-doubt, she suggested focusing on the story and the audience, not on personal insecurities. Her practical tip?
• Visualize a successful outcome before starting, a technique she calls "future memory."

4. Mastering Video for Social Media

Laura also delved into creating impactful social media content:

• Keep it short and engaging: Start with a hook to immediately grab attention.
• Caption your videos: This not only makes your content accessible but also boosts SEO.
• Be human: Imperfections make you relatable. A natural, conversational tone works best.

Her advice extended to using tools like smartphones for practice and building confidence by recording casual stories.

5. Listening: The Underrated Superpower

• Laura highlighted the importance of listening in both sales and communication. “You have one mouth but two ears for a reason,” she quipped.
• Active listening fosters trust and understanding, essential traits in any professional setting.

6. Small is Huge on Screen

• As a parting piece of advice, Laura reminded us of the nuances of video communication: “Small is huge on screen.”
• Overly exaggerated gestures can distract, but subtle expressions can convey powerful emotions.

Laura Doman’s career journey and expertise provide a wealth of lessons for professionals across industries. Her blend of authenticity, confidence, and creativity is a testament to the power of embracing change and honing one’s skills. 

To learn more about Laura and her services, visit lauradoman.com.