“Dein Wohlbefinden ist dein Business-Booster” mit Expertin Manuela Luther (German special)
Leipzig, a kitchen, two women, and a whole lot of inspiration – that’s how the latest episode of “The Expert Talk” begins, where I speak with Manuela Luther. A woman who wears more hats than a well-stocked costume department: entrepreneur, event manager, equine-assisted coach, NLP practitioner – and a wedding planner with heart and soul.
Manuela Luther has been self-employed for 30 years. In 1998, she founded Agentur Luther, a staffing agency based in Leipzig. Before the pandemic, her team managed around 70 events per month. In 2009, she co-created the Leipzig Children's Day with REWE Leipzig – which by 2017 attracted over 30,000 visitors to the Agra exhibition grounds. During the COVID lockdowns, she trained as an equine-assisted coach – and now works with her white horse Semiro, affectionately known as “the unicorn,” in therapeutic settings. In 2022, she earned her NLP Practitioner diploma. And since 2023, she’s been running Gut Kahnsdorf at Lake Hainersee – a historic location where Friedrich Schiller once wrote poetry. There, under the brand “Wedding Village,” Manuela now plans and hosts dream weddings.
You can tune into the German special episode below.
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1. 30 Years of Entrepreneurship – and Still Going Strong
- Manuela Luther has been a business owner for over three decades. She founded her own staffing agency in 1998 – long before “start-up” was a buzzword in Germany.
- With her Leipzig-based team, she managed up to 70 events a month, covering everything from personnel placement to full-service logistics. Conferences, flyers, football events – no task too big or too bold.
2. When Life Stands Still, Manuela Turns to Horses
- Then came the pandemic. What do you do when everything grinds to a halt? Manuela made a bold and unusual move: she became an equine-assisted leadership coach.
- No horseback riding, no tricks – just raw, honest feedback from 700 kilograms of pure presence. Horses reflect our body language and emotions – immediately and without filters.
3. NLP, Schiller & Unicorns – Why Not?
- Not stopping there, Manuela completed her NLP Practitioner training in 2022 – taking her communication skills to the next level. She also took over the historic Gut Kahnsdorf near Lake Hainersee, once frequented by poet Friedrich Schiller.
- Today, the estate is home to her “Wedding Village,” where she hosts over 60 weddings a year. A favorite among children: a “real” unicorn (okay, a white horse with some sparkly flair).
4. From Wedding Village to Incentive Village
- Wedding season typically runs from May to October – but what about the rest of the year? Manuela already has the next big thing in the works: Incentive Village.
- Companies will soon be able to book corporate events – from equine coaching and holiday parties to DIY wreath workshops with mulled wine. Her motto: “Just call – and we’ll make it happen!”
5. A Final Word from the Heart
When asked for her personal mantra, Manuela shares something that resonates deeply: “We’re all responsible for how we feel. Focusing on the positive – that’s my guiding principle for a happy life and successful business.” And we couldn’t agree more – it’s the mindset modern leadership truly needs.
Do you need support from an expert like Manuela Luther? Or, are you looking to join the expert community at SalesPro4U? Feel free to reach out at expert@salespro4u.com.
Stay tuned for more enlightening episodes of “The Expert Talk”.
Until then, take care!