"Vertrieb ist kein Kampf, sondern ein Beziehungsprozess." mit Expertin Birgitt Kok (German special)

What do engineering, radio advertising, and emotional intelligence in sales have in common? The answer: Birgitt Kok. With over 30 years of professional experience, Birgitt has grown from a technical background and field sales into a respected sales trainer and expert in values-based sales - with one clear mission: to connect people and build meaningful relationships.

You can tune into the German special episode below. 

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1. Sales expertise with depth – no empty phrases

Birgitt originally wanted to become a kindergarten teacher. When that wasn’t an option, she took an unexpected turn into engineering - and eventually discovered her passion for sales. Today, she supports companies as a sales trainer, team coach, and B2B sales consultant.

“I never wanted to just sell,” she says. “I’m interested in why people buy, what they truly need, and how I can inspire them.”
That mindset still drives her today - and makes her the ideal partner for companies looking to optimize sales or strengthen their teams.

2. Sales excellence is rooted in real relationships

For Birgitt, sales isn’t about pressure or numbers - it’s about trust, solutions, and connection. Whether as a coach, trainer, or transformation partner, her approach is rooted in empathy and effectiveness.

At the heart of her work is her own method: the NeuroCoreModell®, which combines emotional intelligence with neuroscience to empower modern, human-centered sales strategies.

3. The NeuroCoreModell® – six values for sustainable success

At the core of her model is the human being. Around that, six essential values drive meaningful, lasting customer relationships:

• Trust – the foundation of long-term partnerships

• Clarity & Security – for confident decisions in complex B2B sales

• Kindness – respectful, people-centered interactions

• Appreciation – beyond roles or hierarchies

• Mindset – a positive, solution-oriented attitude

• Persistence – inner motivation and consistency

Birgitt brings these principles to life in practical trainings and strategic sales consulting - for sales leaders, sales enablement teams, and executives.

Who will benefit from working with her?

• Growing companies looking for expert sales coaching

• Startups and scale-ups building strong sales foundations

• SMEs wanting to professionalize B2B sales

• HR and People leaders seeking tailored sales development

• Sales teams aiming to boost emotional intelligence and impact

How Birgitt Kok works today - flexible, focused, empowering
Through her “KOK Mehrwert Akademie”, she offers coaching, training, and workshops tailored to team needs. Whether it's a sales kickoff, leadership development, or support during product launches - Birgitt starts with one key question: What does the team truly need?

“I open doors,” she says. “But people have to walk through them themselves.”

4. The bottom line: Sales needs more than tactics - it needs values

Birgitt Kok stands for a new kind of sales: human, value-driven, and truly effective. Companies that want to do more than just sell - that want to inspire - will find in her a trusted partner with measurable impact on customer satisfaction, close rates, and team performance.

Do you need support from an expert like Birgitt Kok? Or, are you looking to join the expert community at SalesPro4U? Feel free to reach out at expert@salespro4u.com.

Stay tuned for more enlightening episodes of “The Expert Talk”.

Until then, take care!

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