"It's easy to start, but hard to continue." with Expert Roy Dekel

Author: SalesPro4U

Hello everyone! Today we are excited to share an enlightening conversation with Roy Dekel. Roy has 20+ years of experience in finance, insurance, fintech, and real estate. He has built a reputation as a bold innovator and leader. From co-founding ventures like SetSchedule, Rentastic, and Taskable to mentoring entrepreneurs, Roy has mastered the art of turning ideas into thriving businesses. Drawing on his experience as a former Israeli Navy Seals officer, he focus on discipline, resilience, and teamwork. Inspired by his childhood he helps charities that focus on the quality of life and education of children. Through SalesPro4U, he aims to expand cooperation beyond the U.S., leveraging his European roots and passion for building thriving companies.

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1. The Core Skills Every Entrepreneur Needs

According to Roy Dekel, entrepreneurship is not for the faint-hearted. He compares it to military training – grueling, exhausting, but incredibly rewarding if you push through.

To succeed, entrepreneurs must master these three key mindsets:

Tenacity – Be ready for sleepless nights, constant stress, and the reality that if you don’t act, nothing moves forward.
Reframing Rejection – Every "no" is just the beginning of a negotiation. Investors, customers, and even team members may not understand your vision at first.
Building the Right Team – The difference between creating a job for yourself and building a company lies in the people you surround yourself with.

2. Attracting Investors: It’s Not What You Think

One of the most surprising insights Roy shared was that focusing too much on investors is a mistake. Instead, entrepreneurs should focus on:

Solving real problems with their product
Delivering exceptional customer service
Creating a competitive moat that makes the business defensible

"If you build something valuable, investors will come," Roy explained. "The best way to attract investment is to show traction, customer demand, and a solid business model."

3. The Role of Advisors and Experts in Growth

Many founders struggle because they try to do everything alone. Roy emphasizes the importance of having experienced advisors and experts alongside a young CEO. A skilled consultant can:

Provide strategic guidance and industry knowledge
Help refine the sales and marketing approach
Act as a bridge between founders and investors, ensuring that communication is clear, and expectations are managed

Roy’s Final Advice: Believe in Your Idea

"Your idea was great yesterday. It is still great today. Don’t give up on it."

Entrepreneurship is a marathon, not a sprint. Surround yourself with the right people, stay resilient in the face of challenges, and keep pushing forward.

Do you need support from an expert like Roy Dekel? Or, are you looking to join the expert community at SalesPro4U? Feel free to reach out at expert@salespro4u.com.

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